Biography

Tre Azam - Up till now!!

Commercial Background

I started working with the family software (communications software for metal fabrication companies) company when I was 16, by this time I was responsible for installations and sales in UK & Europe, Over the next 2 years I worked with companies such as Shorts Bombardier, BAE Systems, Rover, ASCO Airbus, Rolls Royce, Penske Racing and many more, by the time I was 19 I had the skills to sell and deliver the software systems. I setup a company in America and ran it for 2 ½ years before returning to the UK, during my time in the States I was responsible for all marketing, sales and management of installations and support. As my business was technical I was technically minded but enjoyed more the experience of marketing, brand and process improvement. My time with my family business gave me the ability to learn at a fast pace and think on my feet. I was fortunate to learn many lessons the hard way through business, and that is why in 2002 I left the family business and decided to start on my own. Before starting my consultancy business I started and sold a few small businesses to keep me going, and build up my experience of business as well as studying every great theory and text on marketing, branding and design. In 2004 I decided to start my consultancy.